At Seventh Generation, we believe in the power of plants to clean your home, and we are proud to offer our chemical free cleaning products. That's why Seventh Generation Ultra-Concentrated Free & Clear Washing Liquid is different from most brands: it is green clean,
Powered by Plants, made with 96% plant-based ingredients – excluding minerals and water.
And it’s Ultra Concentrated! Whilst most brands will require 35 ml for your day to day loads, with Seventh Generation natural washing liquid, 22 ml is enough to work well in all temperatures. Our team has crafted a biodegradable stain removal formula that is tough on stains, but gentle to your world and clothing. Our stain remover for clothes is free from fragrance, colourants and optical brighteners. Check the label, we list every single ingredient used so that you know what is in the laundry liquid you use.
You may also notice a cute Leaping Bunny Seal. That means we never test our natural cleaning products on animals or use animal-based ingredients. We’re also proud to be a Certified B Corporation: certified to be better for workers, communities, and the environment.
Our cardboard bottle is not like the others, it is environmentally friendly, made with 100% recycled fibre and is of course recyclable. Separate cardboard bottle, pouch & cap. Bottle & cap are widely recyclable, pouch can be recycled with other plastic bags – check locally.
We also believe in the power of plants to fight climate change. Check our initiatives in the Action section on our website, where you can learn even more about us and our earth friendly products: www.seventhgeneration.com
By choosing Seventh Generation products, you’re joining us in our mission to transform the world into a healthy, sustainable & equitable place for the next seven generations.
Seventh Generation Free & Clear Ultra-Concentrated Washing Liquid is an environmentally friendly stain removal product made with 96% plant-based cleaning ingredients
Washing laundry liquid that is colourant-free, fragrance-free, and optical brightener-free
You need less laundry liquid to fight stains with our ultra-concentrated stain removal formula
Environmentally friendly cardboard shell made with 100% recycled fibres - recyclable & suitable for home compost
Our washing liquid is a Leaping Bunny certified cruelty-free product - never tested on animals and with no animal ingredients
Our eco-friendly products are sustainable today for the next seven generations
5-15%: Non-ionic surfactant, Anionic surfactant. <5%: Soap, Enzymes, Benzisothiazolinone, Methylisothiazolinone
WARNING Causes serious eye irritation.